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“Weak” is the word voters are most likely to label both Rishi Sunak and Keir Starmer, according to new polling from J.L Partners, which asked voters to provide the word they most associated with the two party leaders. Similarly, each also scored highly on “useless” and “untrustworthy’ — something of a problem when the main thing voters apparently look for in a PM, the poll claims, is “honesty”.
New word clouds from JL Partners revealing most popular descriptions for both Starmer and Sunak. pic.twitter.com/dxvpdO92fY
— Adam Cherry (@_adamcherry_) March 14, 2024
The group was also asked who would make a good leader for each party. Labour voters from 2019 plumped for Keir Starmer, fortunately. Less conveniently, 2019 Tory voters said that Boris Johnson would make the best leader. Other popular candidates included Barack Obama, Alan Sugar and Jeremy Clarkson. Perhaps Boris doesn’t sound so bad after all…
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