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Billionaire Mark Cuban has claimed he is not aware of a single CEO who views the equity portion of DEI as equality of opportunity. Instead, he believes equity simply means playing to employees’ individual strengths.
2. Equity
Treating people equally does not mean treating them the same.
I made the mistake for a lot of years thinking it did.Equity is a core principle of business.
Put your employees in a position to succeed. Recognize their differences and play to their strengths where…— Mark Cuban (@mcuban) January 3, 2024
Step in conservative activist Christopher Rufo to provide some helpful examples: 10 of them, in fact. Major corporations including Google, Raytheon, Walmart, Verizon and others have all promoted a version of equity in line with Rufo’s definition in their corporate DEI projects, according to his own reporting. In one instance, a Walmart training programme told white hourly workers that they were guilty of white supremacy.
The two men have been sparring on the sidelines of Cuban’s debates with X owner Elon Musk over DEI — and Cuban appears somewhat sympathetic to Rufo’s case, even quoting his book. Could this shark be the latest convert to the war on DEI?
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