Is Nigel Farage turning into Gen Z’s favourite politician? The new Reform leader, who will fight for the Clacton seat in the election, posted a fancam election announcement video with Eminem’s “Without Me” playing in the background, followed by an X post titled “Guess who’s back?”

This “down with the kids” look may seem rather forced, but on TikTok, it’s paying dividends. On a recent video, the former Ukip leader racked up an astonishing 1.6 million views and almost 200,000 likes on a recent post, titled “Lovely Melons!”

It’s worth noting that on TikTok, Farage is the most followed politician in the UK. Maybe after politics he should think about becoming an influencer…