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With three days to go, election coverage is inescapable — especially on X and TikTok. A new poll has shown that 60% of X users saw election content, as did 52% of TikTok users. As of 2023, there were over 23 million TikTok users in the UK, meaning that almost 12 million Brits viewed political content through the Chinese-owned app.
Is 2024 the ‘TikTok election’? Looking solely at those who use a given social media platform, election content is most likely to have been encountered by X users, followed by TikTok
X: 60% of users have encountered election content
TikTok: 52%
Facebook: 34%
Instagram: 32%… pic.twitter.com/ebYdXlDXDc— YouGov (@YouGov) July 1, 2024
Only 34% of Facebook users saw political content but the platform still managed to reach 23% of the population with election content. Surprisingly, only 28% of YouTube users saw political content, behind Instagram (32%) and Reddit (29%). This could be the first TikTok election. Who knows why Starmer wants to reduce the voting age…
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