The Tories have lost the Pimm's drinkers

alcohol Conservative party Labour Party Rishi Sunak

You can learn a lot about someone from the tipple they most enjoy. Now, a new poll has shown how drinkers are likely to vote in the upcoming election and there are some shocking results. The More in Common survey shows a significant 14-point lead for Labour among Pimm’s drinkers. If this is anything to go by, then the Conservatives have lost the middle-class, middle-aged women who previously made up much of their voter base.

Here’s the full breakdown of voting intention by alcohol preferences! https://t.co/5bnMVYGhVy pic.twitter.com/SooP4brLAm

— Luke Tryl (@LukeTryl) June 28, 2024

Keir Starmer is also remarkably popular with VK drinkers, taking a stonking 40-point lead. It’s fair to assume that those consuming the sugary alcopop will be on the younger side, underlining Labour’s youth appeal, while the party is also ahead for beer and cider drinkers. Curiously, those who like a shandy also quite like Reform UK.

One last vestige of hope for the dejected Tories lies with the sherry drinkers, where Rishi Sunak’s party has claimed a 28-point victory. Is there a figure for Coca Cola drinkers?

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The Tories have lost the Pimm’s drinkers

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